Philosophy
Nature makes no mistakes.
My philosophy is simple: wholesome ingredients, nothing superfluous, and sweetness from nature.
Three principles
What I Believe
Originally
Fruits, seeds and nuts, as natural as possible. Nature makes no mistakes.
Without compromise
Enjoyment and mindful eating are not mutually exclusive. Sweets are natural.
Without restrictions
No diet and no calorie counting. A lifestyle that feels good long-term.
2023founded
Cocoanel Philosophy
Enjoyment without compromise
You don't have to choose between what you want to enjoy and what matters to you.
The idea for Cocoanel came from my long-standing engagement with natural nutrition. Even as a teenager, I developed my own snacks, cakes, and desserts made from natural, wholesome ingredients. Later, as a nutrition coach, I repeatedly noticed: Many people value conscious nutrition, yet the desire for familiar sweets remains.
Why should natural nutrition mean deprivation? So I reimagined classic moments of indulgence: raw cakes, tarts, and chocolate creations made from just a few natural ingredients. What first came about for my clients and those around me quickly became its own product range. True to my motto: Healthy is not about deprivation, healthy is an enrichment.
Founding Story
How Cocoanel came about
1Early 2023 · The Founding
Cocoanel is founded and the first online shop launches. My passion for natural nutrition and my enjoyment of product development lead to the creation of my own brand. My love for coconut should be reflected in the name: Coco and my name Lena backwards make Cocoanel ;)
2Mid-2023 · First Trade Shows
This is Cocoanel’s first time at trade fairs, where it meets enthusiastic customers face-to-face, allowing them to discover and try the products.
32024 · Growing Demand
The online shop is growing, demand is increasing, and the product range continues to expand. In addition to the first raw food patisserie creations, more chocolate and gourmet products are being added.
42025 · Also visible offline
The first Cocoanel products are available in brick-and-mortar stores, including LPG BioMarkt in Berlin, as well as in independent organic shops and from online retailers.
52026 · The Next Level
Cocoanel continues to grow. New product ideas and product groups are already in development, and the brand is intended to become increasingly visible outside the online shop step by step.
Clear ingredients
What comes in. What stays outside.
Short ingredient lists that you can understand. That’s what’s in every Cocoanel snack, and that’s what I deliberately leave out.
Goes in
- Dates for sweetness
- Organic ingredients (DE-ÖKO-022)
- Raw cacao & cacao butter
- Almonds, coconut, nuts
- Fruits & berries
Stays out
-
Refined sugar & syrup -
Grains & oats -
Oil -
Salt -
Heating above 42°C
Raw food quality
Why never above 42 °C?
Raw food means: The ingredients are gently processed and not heated above 42 °C. This preserves the texture and flavor of the fruits, nuts, and seeds. Each batch is made with great care and expertise.
- 1SelectOrganic ingredients of raw food quality
- 2MixDoughs, chocolate mixtures, nut creams and superfood powders in small quantities, for maximum freshness
- 3ShapesSlices, Diamonds and Co. get their typical Cocoanel shape
- 4PackageFreshly packed in sustainable, plastic-free packaging and ready to ship
My point of view
No more unnecessary compromise.
For a long time, great taste seemed to be conditional. With natural, wholesome, and plant-based products, people expected one thing above all: compromise. It is precisely this separation that I want to end.
My greatest adversary is not a particular ingredient, but compromise. Why should excellent chocolate or the finest pâtisserie mean cutting corners on quality or one's own convictions? At Cocoanel, what others see as a limitation becomes a culinary enrichment: no milk, no flour, no refined sugar, no artificial tricks. How much pleasure can be created from the essentials?
Extraordinary indulgence. Essential ingredients.
My promise: Pure luxury from the essentials
What drives me
Indulgence and a mindful lifestyle should not be mutually exclusive. Cocoanel is a premium food brand for uncompromising enjoyment.
How I work
Chocolate, pastries and other gourmet products made from a few natural ingredients, predominantly raw, plant-based and wholesome. Stripped down to the essentials, without compromise on taste, texture or the feeling of luxury.
What that means for you
My products shouldn't taste like a "healthier alternative". They aren't an alternative, they're the real deal 😃
“I’ll show you that enjoyment and mindful eating are not mutually exclusive, and that this lifestyle is not about deprivation, but is a true enrichment.”
Lena Neureuther · Founder of Cocoanel
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